Fintech Expansion: CocoTech Launches Alibaba-Linked BNPL in Pakistan

On April 14, 2026, Pakistan’s digital finance landscape witnessed a major milestone as global e-commerce and tech leader Alibaba Group officially expanded its footprint in the country through direct investment plans. In a significant regulatory move, the Securities and Exchange Commission of Pakistan (SECP) issued a Non-Banking Finance Company (NBFC) license to CocoTech Pakistan, a subsidiary operating under the Alibaba ecosystem. With this approval, CocoTech is set to introduce a modern “Buy Now, Pay Later” (BNPL) model in Pakistan, enabling consumers to purchase goods across multiple e-commerce platforms and repay in flexible installment plans over time, making online shopping more accessible than ever before. SECP Chairman Dr. Kabir Ahmed Sidhu emphasized that Pakistan’s large consumer base and rapidly expanding digital economy make it an attractive destination for global fintech investment. He further highlighted that this development will significantly enhance financial inclusion, particularly benefiting young consumers, freelancers, and small businesses who often face barriers to traditional credit systems. Experts believe that Alibaba’s entry through CocoTech will not only strengthen the country’s e-commerce infrastructure but also increase competition in the financial services sector, encouraging innovation, better payment solutions, and improved customer experience. Ultimately, this move signals a new era for Pakistan’s digital economy, where global tech integration and local market growth move hand in hand.