Consumer Court Fines Magnum and Omore Rs. 3.5 Crores Over False Ice Cream Labeling

The Competition Commission of Pakistan has imposed a hefty fine of Rs. 3.5 crores on popular ice cream brands Magnum and Omore after finding them guilty of misleading consumers by labeling and marketing products as “ice cream” despite failing to meet the required standards. According to the official statement, both companies used terminology and packaging that suggested premium ice cream quality, but laboratory tests revealed that the products did not comply with the legal definition of ice cream in terms of milk solids, fat content, and other key ingredients. The regulatory authorities emphasized that such practices can deceive consumers and distort the market, undermining trust in established brands. Industry experts have noted that this fine sets a strong precedent for the food and dairy sector, signaling that companies must ensure transparency and accuracy in product labeling. Both Magnum and Omore have been instructed to revise their packaging and marketing claims immediately. Consumer rights advocates have welcomed the decision, highlighting the importance of holding global and local brands accountable. This landmark ruling reinforces the message that misleading advertisements will face strict penalties in Pakistan.