FBR Unveils New Tax Formula for Foreign YouTubers and Influencers with RPM at Rs. 195

The Federal Board of Revenue (FBR) has introduced a new tax formula targeting foreign YouTubers and social media influencers earning revenue from Pakistan. Under the revised rules, the Revenue Per Mille (RPM) has been set at Rs. 195, which will serve as the basis for calculating taxes on content monetized in Pakistan. The FBR stated that this move aims to streamline taxation, ensure compliance, and prevent revenue loss from foreign content creators operating in the country. According to experts, the fixed RPM provides clarity for both creators and platforms, allowing for transparent tax deductions while maintaining Pakistan’s digital economy standards. Social media analysts note that this adjustment could impact foreign creators’ earnings, encouraging them to factor in the new tax rate when targeting Pakistani audiences. Platforms like YouTube and other monetization channels are expected to coordinate with local authorities to implement the formula seamlessly. While the decision has sparked discussions among creators about potential revenue implications, it also highlights Pakistan’s increasing focus on regulating digital income streams. The FBR has emphasized that this policy is part of a broader initiative to formalize digital taxation, ensuring fairness and accountability for all online earnings.